www.screenafrica.com | news | all news Ads still being seen with DVRs
John Hitch  |  by www.screenafrica.com. All rights reserved. 7.04 | 0:19

in the US, people who own TiVos or other personal digital video recorders (DVRs) still watch up to 40 percent of the ads during and in between programmes. The fact that some viewers are actually playing back commercials shows that the prime motivation for purchasing a DVR is not to skip ads but to time-shift viewing of programmes. The Nielsen study reveals that about 20% of home viewers now own some form of DVRs.

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