October 31st, 2006 by Duncan Animal Liberation Movement in New South Wales, Australia, has launched a viral campaign designed to expose cruelty to battery hens in Australia. The spot features a woman preparing to fry an egg in her kitchen. Once she s heated the oil in the frying pan she takes a miserable looking chicken and breaks it over the pan, releasing an egg.
The broken chicken is thrown into the rubbish bin. The spot is available to view online at YouTube - You Don t Need to Break A Chicken to Make An Egg. The No Caged Eggs website reveals that the TV spot features two chickens.
Suzy, the live star, was one of eight hens rescued from a battery farm. The chicken thrown into the bin had died earlier, at the same battery farm. As the site says, No animals were harmed during the making of the ad.
Animal Liberation is an animal rights charity founded in 1976 by Christine Townend, based on the philosophies of Professor Peter Singer, as set out in his book Animal Liberation. Animal Liberation at Amazon.com The No Caged Eggs TV spot was developed by BWM creatives Adam Hunt, Maureen McCabe, Lisa McLeod and Paul Carter.
Filming was directed by Ben Lawrence at Caravan Pictures, with producer Emma Lawrence and director of photography David Williamson. The spot went through post production at Frame Set Match. Posted in Advertising, Australian TV Ads, Viral Advertising, PSA, Animals in advertising | No Comments October 30th, 2006 by Duncan Johnnie Walker s latest television commercial comes from the future through the perspective of an android.
The 60 second Scotch whisky TV advertisement, Human , provides an ambience consistent with that of Isaac Asimov s story Bicentennial Man, directed as a film by Steven Spielberg, and Stanley Kubrick s A.I. An android (played by Aaron Cash) sits in a library of the future saying, I am faster than you, stronger than you.
You may think that I am the future. But you re wrong. If I had a wish, I wish to be human .
Outside now, the android turns in the sunlight. To know how it feels to feel . The android grabs a butterfly in his hand, then releases it.
Back in the library the butterfly provides a point of continuity for the soliloquy. To hope, to despair, to wonder, to love. I can achieve immortality by not wearing out.
You can achieve immortality simply by doing one great thing. The Johnnie Walker Human ad was developed at Bartle Bogle Hegarty, London, by chairman and worldwide creative director John Hegarty, copywriter and art director Justin Moore and Steve Robertson, with producer Kristin Armstrong. Filming was directed by Dante Ariola, with MJZ, with producer Debbie Turner.
Editing was done by Andrea McArthur at Peepshow, London. Post production was done at The Mill, London, with producer Helen Hughes, Lead Flame Chris Knight, Lead 3D producer Gil James, Lead 3D Supervisor Russell Tickner. Flame Assists were Mark Payne, Stirling Archibald and Sheldon Gardener.
3D artists were Christ Rabbet, Eva Kuehlmann, Daniel Hope and Vincent Baartsoen. The Mill s new podcast channel includes a video showing behind-the-scenes development of the visual effects. Original music was composed by Peter Challis, Marc Teitler and Bernd Würtz at A-Bomb, London.
YouTube is perhaps the fastest growing avenue for viral advertising available to advertising agencies today. However most of the ads being placed on YouTube are breaking YouTube s copyright regulations, with the exception of a few uploaded by enterprising creatives Sprite s Sublymonal campaign was leaked on to YouTube on May 23 by Lymonatrix . The YouTube videos in turn were featured in the Sublymonal web site, www.
sublymonal.com. See the Sublymonal story here at Duncans TV.
Tim Piper, of Ogilvy Mather, Toronto, released four of Dove s self esteem videos on to YouTube, interacting with other users. See the Dove stories here at Duncans TV: Evolution, Daughters and Little Girls. In August YouTube launched brand channels , in which companies could customize their own interactive environment.
Warner Bros Music led the way with her promotion for the new Paris Hilton album: Paris Hilton Channel. So what s involved in broadcasting yourself at YouTube? Join the community.
Sign up as a director. The Director feature gives you free access to logo co-branding, company URL and company description on all your video pages. You re able to upload videos longer than the normal 10 minute limit.
Interact with the community. Take a look at videos on YouTube. Comment on others.
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