Sans India, World Cup viewership plummeted
Fanny More  |  by www.business-standard.com. All rights reserved. 17.07 | 3:18

In the hope of seeing Sri Lanka win, the combined average viewership rating for the first innings of the final was 5.53 (between 9:30 pm and 12:45 am) on Set Max, SAB TV and Doordarshan. Overall, the average rating for the final was 4.

68 that peaked to 7.38 during the last 15 overs of the first innings said aMap, an agency that monitors TV viewership. Ratings had witnessed a sharp fall soon after the exit of Indian team from the World Cup in March.

The three India matches in the World Cup delivered average ratings of 6.94, 6.79 and 8.

53 on Set Max, SAB TV and Doordarshan combined. This remained higher than any other match, including the final on Saturday. According to aMap, the average rating of 8.

53 for the India-Sri Lanka match on March 23 (on DD-SAB-Set Max) fell to an all time low of 1.9 in the super eight match between South Africa and England on April 17.

Read more on by www.business-standard.com. All rights reserved.
Keywords: Set Max, World Cup, Sab Tv, Sri Lanka
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