ONDAS Media (ONDAS), has announced a partnership agreement with leading Dutch broadcaster Talpa Radio B.V.
Talpa Radio B.

V. is part of Talpa Media Holding - a privately owned group headed by John de Mol, founder of Endemol, the worldwide operating media conglomerat. In addition to a TV channel, content development and production facilities and a music publisher, Talpa also owns a number of high profile radio channels and internet portals in leadership positions.

The agreement will see the companies collaborating to jointly produce and sell high quality media and radio content to European consumers through the ONDAS brand, but not limited to its full subscription-based, advertising-free satellite radio, media and data service, due for launch in 2009. This announcement follows recent news that ONDAS has also partnered with the largest consortium of private national media and broadcasters in Italy; Club DAB Italia as part of an additional content agreement.
"ONDAS' focus is to provide unparalleled content to European consumers through satellite radio, media and data services," confirms Celso Azevedo, CEO of ONDAS.

"Our collaboration with leading media organisations such as Talpa and Club DAB demonstrates our commitment to offering the widest choice of unique content on a pan-European basis that has never been available before."
Like Club DAB, Talpa Radio and Ondas Media intend to cooperate on a number of different levels. In addition, to the development and distribution of radio and media content it is intended that ONDAS will use Talpa's L-Band terrestrial repeater network in the Netherlands to trial the support of ONDAS' satellite infrastructure to ensure ubiquitous coverage throughout the region.

"Talpa Radio B.V. is keen to distribute its quality programming content more widely," confirms Jan-Willem Bruggenwirth, CEO, Talpa Radio B.

V. "Satellite Radio is a viable opportunity to achieve this and as the leading organisation in the satellite radio and media space in Europe. NDAS Media is the clear choice to partner with for the transition of our content to digital distribution format throughout Europe.

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Through its fully integrated, state-of-the-art digital satellite transmission network, ONDAS will broadcast its multi-lingual radio, music, video and data services directly to European consumers in their automobiles, trucks, homes, offices and to their mobile and portable devices. It will provide digital entertainment to 240 million vehicles and up to 600 million European inhabitants on the move 24 hours a day, 7 days a week through more than 150 channels of proprietary and re-distributed music, sports, news, weather, traffic and special interest programming in all the key European languages.