Links to Site July 5th, 2007 by statuseyecare You ve got the Ferrari, a private helicopter and a second home in Telluride. People beg to be invited to your parties. What could possibly undermine their confidence that you are, in fact, the coolest guy in town?

Though you might have dropped quite a sum on them Timothy Elliott, a spokesman for Barneys New York, says that today, spending on sunglasses is on par with spending on watches or jewelry it means nothing if you ve got the wrong pair. Image consultant William Arruda, founder of Reach Corporate Consulting, suggests owning several different pairs of glasses, so you re sure to have something appropriate for every situation. Behind the Wheel Do you drive an Aston Martin or a Bugatti?

Obviously the car says a lot about you. Why detract from that image by wearing a cheap pair of plastic peepers? Carbon Server sunglasses by Italia Independent have frames made of 100% carbon fiber and are reminiscent of something Italian actor Marcello Mastroianni would have worn.

When the boss invites you out on his yacht for the weekend, specs bought at the local drugstore will not suffice. Instead, throw on a pair of Voltaire sunglasses by Oliver Peoples. The lightweight frames are made of titanium and have gradated lens in colors such as rose, black, silver and brown that repel water, fingerprints and dust, glare and UV rays.

Oakley Ducati Fives will look good while you jet ski. Not only are the lenses made with plutonite, which filters out all UV rays, but the rubber frames are waterproof and virtually unbreakable. Juggling several kinds of glasses for different sporting situations can be a nuisance.

But if upholding a cool guy' image matters, some say just do it.