Viva Italia! Now, let s spell that out in black and white, in big, bold, graphic checks and underscore it in red. Hooray for a Roman Holiday!
For gelati in Rimini! For La Dolce Vita! Gucci s show on Monday was as corny an ode to 1950s Italy as you would find on any catwalk.
Yet in her simplistic way, the designer Frida Giannini caught in her boldly checked suits, set off with red belt and white pointy- toed shoes, a spirit of flash and dash lacking in this summer 2008 season. "I really love that moment," Giannini said of the era of the Italian actor Marcello Mastroianni and her research into the archives of Rome s movie epicenter Cinecitt . She added a touch of her bad boy heroes, Jean-Paul Belmondo and Steve McQueen, cut the soft postwar pants down to skinny size and there was the Gucci men s collection.
The graphic show spelled out everything in capital letters, from the big bags pepper-shot with eyelets to the black and tan leather jacket that would turn the mildest man into a swell. But with the quality and luxury of the Gucci offering, even pants in eye-popping grass green or canary yellow looked classy. What Giannini lacked is any perspective or irony on the period she updated.
There was nothing subtle about the sexy swim pants, the striped polo shirts, the biker jackets and the "G" for Gucci metal logos. But customers who want the world to know what they are wearing got a super- streamlined collection. The show ended with sharp tuxedos with sparkling lines tracing the lapels to the strains of "Walk on By" in Italian.
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Targeting the golden boys Green is good - by customer demand Back to top Viva Italia! Now, let s spell that out in black and white, in big, bold, graphic checks and underscore it in red.
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