Soon the female counterparts of the hipsters started to clamour for green time themselves. Lindeberg's wife, Marcella Lindeberg, took up golf and started designing the J. Lindeberg Women's line, and suddenly we have hot chick golf gear.
As Hollywood goes, so doth the rest of us. With visions of cute Madras shorts dancing in our heads, young women are lining up for tee times. Scouring pro shops for hot labels such as Ben Sherman and Lacoste.
The cutest Canadian brand is Vancouver-based Lija, a wordplay on leisure. Designed by Linda Hipp, the line is mainly cotton with some stretch, so more on the fashion side than technical golf gear. Hipp mostly likes to golf with boys, as couples or with a gaggle of girlfriends.
In other words, the freshly minted 40-year-old is all about fun golf, not business networking. Her fun plaid shorts would be great on and off the links. Her ideal customer, she says, would be Halle Berry, a known greens fiend.
Other Hollywood drivers like Catherine Zeta-Jones, Cheryl Ladd and Heather Locklear joined rock legend Alice Cooper and Michael Douglas at his annual charity golf tourney last week. Ladd has worn Lija before: Hipp hopes to make converts out of her competitors soon. Ashley Wellbrink, 22, works for the women's J.
Lindeberg company in Toronto. Lucky thing, because her boyfriend, hockey player Connor James, 25, is home for the off-season and likes to hit the links. We go out pretty decked out, head to toe, Wellbrink says.
People stop us everywhere we play, because we look so different from what they see in the pro shops. Especially this season, where all the women's stuff is adorned with metallic touches! We did pink pants in 2001, says Paul Robinson, who runs J.
Lindeberg golf in Canada. The NHL players in particular have been big supporters, they go in and buy our golf gear by the crate! The cutting edge is filtering down, says Aaron Rosenberg, a developer in Toronto.
He favours tans and blues over high-test patterns. You need to wear collared shirts, windbreakers. I like the formality of having a separate wardrobe to play.
Now 32, Rosenberg has a few young friends who golf. But more importantly, he reveals why men have been keen to keep women at home. Okay, it's about the cart girls.
A dirty little secret, ladies, is that even on public courses, drinks are served from carts. It isn't always females hawking the beverages, but enough that it's become a kind of thing. The cart girls, especially at the private courses, says a married friend who runs a large company just outside Toronto, they are pretty outrageous.
Soon the female counterparts of the hipsters started to clamour for green time themselves.
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