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AdJab

AdJab
Lewis O'neal  |  by www.adjab.com. All rights reserved. 4.04 | 5:40

  • Sirius Howard Stern an $83 million bonus.

    Sirius just paid Howard Stern an $83 million bonus. Sirius just paid Howard Stern an $83 million bonus. (Nope, saying it over and over again doesn't make it any less surreal.

    )

  • A couple of days ago AdAge interviewed author Jeff Chester about his new book "Digital Destiny," about how marketers have intruded on the privacy of people to an unprecedented level. Now Chester pens that summarizes his ideas, including that safeguards on privacy are inadequate and the idea of consumer control is just a facade.
  • Glamour magazine is its successful Reel Moments short film series with Reel Music.

    The Reel Music Contest found three relatively unknown female bands and Pink is directing a music video for the winner, a New York band caled Pretty Boys.

    • Posted Dec 22nd 2006 3:00PM by
    Filed under: , , ,
    Ads are almost always out-of-date when a show is recorded on a DVR (digital video recorder) device like TiVo or another set-top box by the time it is watched. Microsoft has now filed a patent for a way to serve "current" targeted ads when a recorded show is being watched, so that the ads on the "recording" will have a chance to impact viewers instead of being too old to matter.

    It is an interesting idea but makes little sense if the ad will simply be fast-forwarded through anyway. At least they get points for thinking, but in my mind, the other downside is that I like to see the old ads that were running when I originally recorded something. I revel in nostalgic ad non-sense I guess you could say.

    I suppose that is only an ad-freak's problem (like me), one that sadly many regular-old-tv-watching folks wouldn't have. Man, I am an ad-freak, I just noticed. I wonder if my wife knows.

    Shhhh!

    • [0]
  • Slashfood explores 2007's likely , including a heavy emphasis on the marketing of foods whose ingredients come from the Amazon region and other such exotic locales.

  • An ad for the PSP game system popped up on MarthaStewart.com and PSP Fanboy has a along with with comments about how Sony's marketing the item to moms.
  • Blogging Baby points out that rapper 50 Cent with guns being OK on the posters for every movie but his own.

  • TV Squad talks about the old sitcom "Bosom Buddies," with Tom Hanks and Peter Scolari playing two cross-dressing advertising execs, .
  • The growing rise of by companies is touched on by our friends at Joystiq.
  • PVR Wire has a ton of good posts up, including a YouTube channel of , this note on Charter Communication's new VOD advertising program, a study showing that DVRs the end of TV commercials, an ad from for a Series 2 TiVo and a from Uruguay.

  • Styledash wonders of the excitement over the "right-hand ring" is due to consumer demand or marketing hype.
  • Sega is Sonic the Hedgehog as a brand icon as it preps the launch of the Playstation 3 and Xbox 360. Sonic has fallen out of favor recently with no hit title of his own and Sega's crashing and burning in the console department so this is kind of a big deal if you're a fan of the blue character.

  • One of the dominant themes of the ad:tech conference going on in New York is the power of online communities. Even small ones that have just started up can wield so companies need to pay attention.
  • Microsoft is also looking to create the go-to device for entertainment in the house by movie and TV downloads via the Xbox 360.

    The download service launches Nov. 22nd, which is both the one-year anniversary of the 360 and, just coincidentally, the day before Thanksgiving.

  • The corporate entities behind The Transformers did a good bit of to the online fan community, listening to their conversations and such for the 20th anniversary DVD release of the first Transformers movie.

    This was an important release since the studios are hoping the DVD will spark interest in next year's new big-screen T'Formers flick.

    • Posted Oct 3rd 2006 6:00PM by
    Filed under: , , , ,
    So many of our fellow drones happy bloggers here at WIN have been putting up good content I just have to sing their praises to the heights of the blogosphere.
  • Now that T-Mobile has Catherine Zeta-Jones, the provider has engaged in a new campaign that's less brand-focused and more offering-centric. Engadget has on the "MyFaves" plan, which sounds like a "Scrubs" episode more than anything.

  • Styledash whether there isn't a new Dove campaign featuring men and their "real" bodies to compliment the one featuring women. On behalf of people - both men and women - I'm really hoping this doesn't happen.
  • Breast cancer survivor Molly MacDonald is off a bust of her pre-cancer breasts to raise money for a charity she founded to help women struggling with the financial problems cancer diagnosis can bring about.


  • The AutoBlog about a calendar being offered by GM via Flickr that highlights not only the ordinary things like Christmas, New Years and Weasel-Stomping Day but also important dates from the history of the company.
  • To the surprise of no one, The Wall Street Journal's experiment with front page ads when a story about General Motors and their management problems winds up just above an ad for the company's new warranty plan.
  • Intel and Omnicom have to deliver what they're describing as "10 foot" ads within video-on-demand content delivered on the Viiv-based computers.

  • PVRWire digs a into the study that recommends mobile TV commercials run about nine to ten seconds in length.
  • Anna at TV Squad how Cartoon Network put fake covers on copies of The New York Post to promote "Freak Show."
    • Posted Sep 21st 2006 9:00AM by
    Filed under: , ,
    Hmm. Turns out some advertising does actually work in connecting with audiences and influencing purchases.

    I'm as surprised as you are. Two recent examples of this phenomenon:

  • Video-on-demand advertising has turned out to be more than anticipated for Cingular Wireless. In the first two months of the campaign, Cingular's ads were viewed over 17 million times.

    That success is prompting Cingular to plan for even bigger expenditures on VOD in the future.

  • Video game players actually the brands and products they see, be it in games, movies or elsewhere. Gamers consider themselves to be on the cusp of popular culture, trend-setters and overall fantastic dudes.

    The convergence point of these two things is that game players are very hip to product placement but it works.

    • Posted Sep 7th 2006 1:00PM by
    Filed under:
    Paramount Pictures will be advertising on video-on-demand through SeaChange International and their new technology for dynamic VOD ad serving as with Sunflower Broadband, a broadband network. The system allows for more turn-on-a-dime changes to be made by the advertiser as opposed to the old system that locked spots to content for weeks at a time. Paramount will use the spots to promote their upcoming film (a term I use loosely) .

    This is a test run of sorts for the ad-delivery system and will only be used to insert ads on Comedy Central On Demand and only in a small portion of the country. Sunflower serves up VOD content for a number of other stations, though, so this could expand quickly.

    Read more on by www.adjab.com. All rights reserved.
    Keywords: Howard Stern, New York, Tv Squad, Reel Music
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