As part of the campaign, the Conservatives launched a website - www.sort-it.co.
uk - containing advice on how to plan, budget and manage your finances. But a short film accompanying the website, entitled The Tosser Inside, has led to criticism from political rivals. Mr Cameron told BBC Breakfast the video was made by an advertising company which had expertise in reaching young people, and was only available on the internet.
It is not going to be broadcast into people s living rooms, he said. The very fact we are talking about it now shows that it has had an impact. Yes, it is provocative, but don t we need to do something in our society about the problems of debt?
Asked if he would use the word in front of his children, he said: No, I wouldn t, but I don t allow my children unfettered access to the internet. Young people, I hope, will watch it and I hope it will make them think about debt. If you are struggling with repayments, check out our section.
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