Television Adverts at Duncan s TV Ad Land 2006 January

January 31st, 2006 by Duncan GoDaddy.com has been the talk of advertising circles in the lead up to the 2006 Super Bowl. Will they get an advertisement approved by ABC and the NFL?

The fuss began a year ago with the controversy over the first television commercial in which “Nikki Cappelli” lived dangerously with her halter strap. So what’s been appearing before the censorship hearing in recent months? The 2006 NFL Playoffs have been linked with the GoDaddy.

com advertisements featuring a sensual window washer. As in 2005, the ‘uncensored’ version has been available only on the internet. Time will tell what GoDaddy.

com provides for viewers for the 2006 SuperBowl, on television screens and online. The February 2005 television campaign was designed by The Ad Store, who hosts the ad as a 1.152 mb quicktime file.

It was directed by Bryan Buckley, from Hungry Man. The ad opens in a congressional Broadcast Censorship hearing into Super Bowl advertising, held in Salem Massachussetts. Obviously a reference to the fall out from the Janet Jackson wardrobe malfunction.

I wonder if there’s a reference to the Salem Witch Trials. Nikki: “Yes I’d like to be on a commercial.” Parsons: “What will you be advertising?

(Bob Parsons is the name of the founder and president of GoDaddy.com) As she leans over her halter strap breaks. Nikki: Oh my gosh.

It’s a site where you can register dot com domains for only eight dollars and ninety five cents a year. Eleanor Flatow asks, “And what exactly will you be doing on this commercial?” Nikki: I can do a routine where I went like this.

(She dances around with arms in the air). Mr Tom Rossano (name of a Hungry Man Executive Producer) says, “Surely by now you must realise that you’re upsetting the committee.” I didn’t mean to upset the committee.

” A member takes a puff from his oxygen mask. The super: “See more coverage at Go Daddy.com” The advertisement pointed viewers to http://www.

godaddy.com/ where they were given details on domain hosting. Also popular after the advertisement ran was Hot Points, the personal blog of Bob Parsons, founder and president of GoDaddy.

com: www.bobparsons.com Nikki Cappelli was played by Candice Michelle, of World Wrestling Entertainment.

The name for the character came from the daughter of Paul Cappelli, creative director and copywriter for the ad, and CEO and founder of The Ad Store. Agency Producer was Scott J.