(ASSODIGITALE.IT) Samsung, a Leader in Set Top Box Technology, Plans to Launch Digital-to-Analog Converter Box to Coincide with Start of Program.
Samsung Electronics America welcomes the announcement today of the final rules for the U.
S. Commerce Department s National Telecommunications and Information Administration s digital-to-analog television converter coupon program.
Samsung supports the digital TV transition rules issued by NTIA (the arm of the U.
S. Commerce Department charged with overseeing a consumer coupon program for digital-to-analog converter set-top boxes). These rules will provide much-needed certainty as consumers prepare for the end of the nation s transition from analog to digital TV broadcasting on February 17, 2009, when all analog broadcasts will cease.
For NTIA press release and background: www.ntia.doc.
gov/ntiahome/press/2007/DTVfinalrule_031207.htm.
Samsung, the leader in U.
S. digital television unit sales (according to NPD Group), is also an established leader in set top box technology and innovation. Currently, Samsung s DTB-H260F high definition terrestrial receiver gives consumers excellent quality over-the-air TV reception in a set top box for digital displays,
John Godfrey, Vice President Government Public Affairs Samsung Information Systems America, Inc.
We plan on following this with a digital-to-analog converter set top box in time for the start of NTIA s coupon program in 2008, so consumers can not only continue to receive free over-the-air TV after the transition, but also enjoy improved, crystal-clear pictures.
In many markets, consumers will enjoy additional channels of digital TV programming using the converter set top box- depending on what their local providers are broadcasting.
Under the rules, all households in the U.
S. will be able to apply for up to two $40 coupons from the NTIA to defray the cost of a basic digital-to-analog converter box. More information is available directly from the NTIA.
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