Billed as "xquisite" and "xotic," Prince's upcoming release is music to the nose. The pop funkster's new fragrance, 3121, named after his 2006 album, will be unveiled Saturday in Minneapolis during an in-store performance at Macy's, the scent's exclusive carrier. Seven charities, including City of Hope, Urban Farming and Sheila E's Elevate Hope Foundation, will receive 7 percent of sales made that day at 3121perfume.
com. When Prince began shopping for a perfumer, he rejected big firms and settled on small Philadelphia-based Revelations. Prince seldom comments about such ventures, but Revelations CEO Larry Couey doesn't mind sharing details.
He "was intrigued by our name," Couey says. He "liked that we had a fragrance called Truth. He said he'd never smelled the truth.
" Prince decreed a purple and gold box, an emerald-cut violet bottle, a vertically stacked logo and no photos of him on the package. And the scent? "He knew what notes he wanted: a lot of musk, sandalwood and cedar," Couey says.
"We went back and forth, tweaking and adjusting. Once we got it, he loved it. He said, 'Get me 12 bottles, and keep me in supply.
' " Like Prince's earlier Get Wild fragrance, 3121 is gender-neutral. "It's unisex, but his fan base is 80 percent female, so it leans toward the feminine." Prices are $43 to $77 for a gift set.
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