Please input the letters/numbers that appear in the image below. Oceans 13 was mastered with HP Media Storage and 4K Digital HP sets up Warner with massive storage for 4K Digital movie-making HP is lending a hand to Warner Bros. Entertainment in helping it store the data needed while in the post production of new films, as well as the restoration of older titles.
HP Media Storage is helping Warner Bros. move to an environment that uses 4K Digital, the industry’s highest resolution format for digital video, which provides four times the resolution of today’s HDTV. Using HP Media Storage, creative teams can store and retrieve the massive 4K files in real time while working on the task of transforming a director’s raw footage into a finished movie that will be ready for distribution into many different formats, such as 35 mm and digital cinema screens, high-definition discs, Internet TV and mobile devices.
At its Motion Picture Imaging (MPI) facility, Warner Bros. uses HP Media Storage to support high-resolution post-production tasks such as dailies, 4K digital intermediates, color correction, mastering for cinema and high/standard definition video, digital clean-up, and laser film recording. One concern of film purists is that digital formats are unable to retain all the information captured by celluloid, though HP and Warner believe that their 4K digital masters preserve enough information to guarantee the value of the film for future generations and presentation technologies.
“HP studied our post-production processes and worked with us to deliver a flexible storage solution that supports our directors’ creative needs – and allows us to work at the quality we consider essential,” said Chris Cookson, president of Technical Operations and chief technology officer, Warner Bros. “Working in 4K generates enormous amounts of data and HP has made storing and retrieving that data effortless, while helping to streamline the post-production process. The bottom line is we can now meet the creative needs of filmmakers as well as the image quality demands we have as a studio.
HP has helped us make that possible.” relied on HP Media Storage to produce its recent title Please input the letters/numbers that appear in the image below.
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