Awareness up, but digital switchover confusion persists Awareness of digital switchover is running high at 95% among the 25,000 households in Whitehaven, the Cumbrian town that will become the first to switch to digital-only television in October. But while awareness of switchover is nearly universal, a survey by media regulator Ofcom and switchover coordinator Digital UK suggests just 7% of Whitehaven adults understand they will have to convert every TV set in their homes to get digital, and just 32% of people there are able to quote the exact quarterly period in which switchover will take place.
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