February 20, 2007 01:00 PM Eastern Daylight Time ErinMedia Cuts Staff, Renews Demand for Fair and Open
Competition in the U.S. Ratings Industry ST.
PETERSBURG, Fla.--(BUSINESS WIRE)--ErinMedia, LLC announced today that it has laid off a majority of its employees, in an effort to reduce costs while continuing its battle for fair and open competition in the U.S.
television ratings industry. The Matrix (IDM), developed during the early part of the decade, as the cost-effective, census-based alternative to Nielsen Media Research s sample based methodologies. Nielsen controls a 100% monopoly over the one billion dollar annual U.
S. television audience measurement market, Earlier this month, it was announced that Boston-based Spark Capital was seeking to build a consortium that would have provided vital, broad strategic partner support and up to $25 million in capital to erinMedia. However, in a move that chilled the Spark Capital fund-raising efforts, that it would be launching a new division, DigitalPlus, which would focus on generating ratings from digital set top boxes.
Following the announcement, Spark Capital notified erinMedia late last week that the $25 million funding effort, as proposed, would not be favorably After March 1, erinMedia will operate out of St. Petersburg, Florida, data. The advanced hardware and software required to generate second by Research.
In June of 2005, erinMedia filed a landmark antitrust suit against the ratings monopoly. The suit is still pending in federal Among numerous claims, the suit cites Nielsen s use of long-term, staggered contracts as a means to insure that no competitor can secure a foothold in the TV ratings industry. The 1963 Consent Order by the FTC, which cited A.
C. Nielsen for various and early 1960 s. A copy of the 1963 Consent order, as well as key pleadings from the antitrust suit, can be found at the erinMedia-sponsored web site, .
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