Beckham must use his charisma to fit the U.S.

It's charisma, and you can't manufacture it, bottle it or buy it. It seems you're just born with it. David Beckham had it in his native England.

But is it transferable to America? And, if it is, does he have enough of it to outshine other mega-celebrities in L.A.

and lift the fortunes of an entire sport that Americans never have completely embraced at the professional level? Pele, perhaps the best soccer player the game has ever known and a charismatic figure, couldn't do it. He arrived in the United States in 1972 amid much hoopla.

Three years later, after he led the New York Cosmos to a North American Soccer League championship, Americans saluted his effort and talent. Then they got back to watching baseball, football and basketball. Time will tell with Beckham, who makes his American debut with the Los Angeles Galaxy at a practice Monday.

But there are reasons the 32-year-old midfielder could succeed that have nothing to do with soccer: He's handsome, he's got a celebrity wife (Victoria Posh Spice Beckham) who seeks and attracts attention, and he's got endorsements that will put his image in front of Americans regardless of whether they ever watch him play. He's already had his name in Hollywood lights. The 2002 movie Bend it Like Beckham put his name on Americans' lips even if they weren't sure who he was and what he bends.

The movie and Beckham's wife make him recognizable to many Americans who don't follow soccer. Leo Braudy, a USC English professor and expert in pop culture trends, says that increases the chances Beckham's charisma will become a radiating force in the U.S.

Joyce Brothers, the celebrity psychologist, sees other things working in Beckham's favor. We've reached a point now where women will say they like looking at attractive men, Brothers says. If he gets along with all the guys and he makes all the women swoon, then he's got it all.

Still, charisma is more than just looks and personality. Though few seem capable of defining it, let alone explaining why some people have it and others don't. It's charisma, and you can't manufacture it, bottle it or buy it.