debate it, the Abhiash wedding has increased brand Bachchan's brand value. It's hardly surprising, considering the huge fan following the couple and AB senior have. Also, with our cricketing stars' endorsements being curbed, Bollywood stars are in hot demand for brand endorsements.
Even as we write this, there are Bachchan family – Amitabh, Jaya, Abhishek and Aishwarya – for product endorsements. No wonder signing up celebrities of the same family is the Kajol, for instance, has been Malini and daughter Esha Deol, John Abraham and Bipasha Basu, Saif Ali Khan and sister Soha, Feroze Khan and Fardeen – their collective images endorse a using celebrity couples can greatly enhance the appeal of a product, because in a country like India, family values are important, and the ad is a hit if that comes across well in when a celebrity couple is used. "Consumers connect to the relationships portrayed in the ad.
The product that the couple endorses in the and ad guru Prasoon Joshi. "If you want people to watch your ad, it definitely helps. For projecting family values in the ad, it makes sense to use a celebrity couple because they are married, and can project that image well," he says.
success, with a blend of family values. But John and Bipasha are one of the first non-married couples to do an ad together. Earlier, such couples hesitated to do an ad because they never accepted their relationship publicly.
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