Add to Newsvine Add to Reddit NEW DELHI: Bollywood's attempt to produce a box-office hit with children's subject matter has been dashed. 'Chain Kulii Ki Main Kulii' opened to a dull response and ran empty seats throughout its first week. The children's film industry has been neglected for decades by filmmakers and has only produced a couple of hit films, despite kids contributing heavily to the success of a movie.
The budget for kids' films in India is also meagre. Successful kids films like 'Makdee' grossed over Rs.7 million, 'Hanuman' collected Rs.
30 million and 'Koi...
Mil Gaya' and 'Krrish', family movies that attracted the young and the old alike and made Hrithik Roshan an icon among many children, earned over Rs.180 million and Rs.410 million respectively.
Read latest news at DNA Some of the good movies in the past that drew the attention of kids include Tapan Sinha's 'Safed Haathi' (1977), Rajesh Khanna starrer 'Haathi Mere Saathi' (1971) and Reena Roy's 'Rani Aur Lalpari' (1975). While children's books and kids channels are on the boom in India, Bollywood is still searching for its magic potion to script success. Over the years, Bollywood has cut down on dishing out films catering to children.
Critics say making a kids film now is venturing into high risks, which most filmmakers are not ready to take up. "With changing times, the maturity of children has changed," Derek Bose, a Bollywood scholar, said. "With children now surrounded by hi-tech elements, they are preferring to watch either Hollywood action films or even Bollywood films.
Plus the maturity of a child is much more than what it was about 10 years ago.
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