Brzezinski attempted to set the script ablaze at one point, then sent it through a shredder borrowed from network chief Dan Abrams' office. She attracted the world's attention. Brzezinski's gotten over a thousand e-mails, and was named "woman of the week" by a British Web site.
She's been invited to address a media symposium in Scotland. The New Zealand Herald hailed her: "Deliberate or not, there is no denying the incident struck a chord with viewers the world over. When it comes to Paris, we've all had enough.
" It may be a coincidence, but three days after the incident MSNBC told Brzezinski that she'll have a regular hour to anchor the news each morning. There's been no shortage of journalists making clear their distaste for the story, only to find Hilton's siren song irresistible. CBS's Katie Couric told a Boston audience in May, to applause, that "we have a precious amount of time on the 'CBS Evening News' and I don't think we need to ever utter the name Paris Hilton.
" A month later, Couric's broadcast reported on Hilton's jailing and the controversy over her short-lived release. NBC's Brian Williams noted on his Web log when Hilton was taken into custody that "nobody mentioned Paris Hilton at our afternoon editorial meeting." He did say Hilton news could be revisited if there was a larger point to be made about the justice system - and it was the very next day, when Hilton's brief release was the No.
2 story on NBC's "Nightly News." Anderson Cooper couldn't help himself when his CNN newscast immediately followed Larry King's exclusive interview with Hilton on June 27. King landed the interview only after ABC and NBC backed off their hot pursuit, skittish about publicity that they were, it appeared, willing to pay for her cooperation.
"I think we have heard a couple of you screaming at the screens," Cooper said. He then proceeded to spend an hour talking about Hilton. And he was amply rewarded: Cooper's 1.
89 million viewers that evening more than doubled his average June audience of 790,000 people, according to Nielsen Media Research. King nearly tripled his typical audience that night. The Associated Press tried a voluntary weeklong ban on Hilton news earlier this year, just to see who would notice.
Just after it ended, she was ticketed for driving with a suspended license, the offense that eventually landed her behind bars. Television ratings aren't the only proof that reporting on Hilton is like eating junk food - you know it's bad for you, but you do it anyway. News Web sites can track exactly how many people click on certain articles.
On the Web site AP provides to its members, the Hilton story is the fourth most clicked-upon one of the year, after the Iraq war, the death of Anna Nicole Smith and the Virginia Tech shootings. "It has always been part of the job of news organizations to provide people with the news that they need to know as well as the news that they want to know," said Deborah Potter, a former CBS News reporter and executive director of the News Lab think tank. "What you don't want to do is allow the news that you want to know swallow the news that you need to know.
" Hilton's special treatment by authorities in a celebrity-obsessed city was a legitimate news story, she said. What she wore or ate in prison? Not so much.
Brzezinski, daughter of Carter administration national security adviser Zbigniew Brzezinski, said that after her initial annoyance on the morning of Hilton's release, she and Scarborough were really just mocking themselves. But if that makes people think about Hilton coverage, so much the better, she said. "It's not like I'll never cover a Paris Hilton story again and it's not like I'm never going to listen to my producer again," she said.
"But that day, that story as the lead was just preposterous. It made me feel stupid." MSNBC is owned by General Electric Co.
EDITOR'S NOTE - David Bauder can be reached at dbauder(at)ap.org Brzezinski attempted to set the script ablaze at one point, then sent it through a shredder borrowed from network chief Dan Abrams' office.
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