Microsoft apologises for Xbox fault Nintendo passes Sony in market value "We're boring people to death and making games that are harder and harder to play," Mr Riccitiello said in an interview with the Wall Street Journal. "For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before.
" Mr Riccitiello praised a handful of games, including Guitar Hero, made by Activision as well as Blizzard Entertainment's online role-playing game, World of Warcraft. He also singled out one which was part-released by his own company, called Rock Band. But on the whole not enough titles were breaking new ground, he said, and game developers would have to be much more innovative when they produced sequels to popular games.
The games business was "at risk of being a little less interesting than Facebook and iPods and the next cool cellphone," Mr Riccitello said. Mr Riccitiello's comments, which came ahead of the E3 games conference in Santa Monica, California, this week, echo the views of many within the industry, but such criticisms are rarely voiced by the executives of companies which make games. The success of the Nintendo Wii, which according to industry figures is outselling Sony's PS3 by a rate of two to one in the UK, is often attributed to its ability to attract customers who wouldn't traditionally consider themselves gamers.
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