Nielsen, the measurer of all things media, released a report last week on the impact of digital video recorders and, at the same time, introduced a new ratings service to report on actual viewership of programs and commercials that have been recorded for playback on TiVo and other time-shifting devices. The bad news is that only 17 percent of homes are using DVRs, shifting as much as 39.9 percent of programming for playback within 72 hours of the initial telecast.
The good news is that this is a trend still very much in its infancy, since 90 percent of all The DVR paradox is where the greatest opportunity for IPTV and DVR programming is self-evident. broadcast network programming is still consumed live, which means old-fashioned commercials are poised for a radical change in coming seasons as networks adjust to new viewing habits. Interestingly, cable and syndicated programming are viewed live more often, at 98 percent and 97 percent, respectively.
Apparently, because cable shows repeat more often, people stay with their live viewing habits, which they ve already adjusted to the most convenient time for a favorite show, such as Nielsen, the measurer of all things media, released a report last week on the impact of digital video recorders and, at the same time, introduced a new ratings service to report on actual viewership of programs and commercials that have been recorded for playback on TiVo and other time-shifting devices.
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