MTV and Autotrader Expose Real Drunken Idiots April 19th, 2007 by Duncan Autotrader UK and MTV Against Drunk Driving joined forces to provide a Christmas-related warning against drink driving in 2006 s festive season. To the sounds of Jingle Bells we see a series of drunk party goers on their way home in the back seats of various taxis (apparently London cabs). Young men and women humiliate themselves as they take it in turns to slouch, groan, vomit, smooch, grope and grovel.
We suspect that these are idiots. But the catch comes with the super, The real idiots drive themselves home. The MTV Idiots commercial was developed at JWT London by creative director Nick Bell, copywriter Hugh Todd, art director Adam Scholes, with account director Paul Kirkley and with agency producer Katie Keith.
Filming was directed by Tony Barry via Hungry Man, with producer Jacob Madsen and director of photography Magni Agustsson. Editor was Sam Gunn of The Whitehouse, London. MTV Australia s Christmas advertising campaign this year centred on a group of young people connecting with the international phenomenon of throwie movies, using 2000 glowing LED lights to light up a Sydney city building.
The MTV Christmas Throwie campaign was developed at MTV Australia, and Lowe Hunt, Sydney. The Lowe Hunt team included creative director Dejan Rasic, head of production Darren Bailey and creative/director Simone Brandse, editor Kris Rees, senior producer Lisa Cordukes, director of photography Frank Buffone, photographer Ben Sullivan and typographer Hillary Bunt. Two handheld cameras were passed around to capture the action in a candid, documentary style.
The Throwie phenomenon was originally developed by Graffiti Research Lab as a new kind of graffiti art to be used on ferromagnetic surfaces. An LED throwie is a small 10 mm diffused LED (light emitting diode) attached to a lithium battery and magnet. See here for instructions.
Auckland City Mission, New Zealand, launched the 2005 Christmas Appeal with Pavement , a poignant TV ad featuring a young homeless Aucklander imagining his perfect Christmas day with the help of a piece of chalk. The young man (Rangi Ngamoki, star of Two Cars, One Night) opens his eyes to the sounds of street traffic. It s time to get up for me .
His bed, pillow and sound system are all drawn in chalk. The boy gets dressed as he lies on the pavement, with bed, dresser and Christmas stocking drawn in chalk. I can t wait to see what s under the tree.
Better wash my face and clean my teeth first. And we look in my wardrobe and find my favourite shirt. We see that he has only one shirt.
Go quietly downstairs to the livingroom. Check out my presents. The boy sneaks down stairs drawn in chalk.
We see that the Christmas tree and all the presents are drawn in chalk. Everyone else will be awake soon. They re all mine!
This one s from Dad. Haven t seen him in a long time. Playing my XBox.
Once again - it s an imagined luxury. Mmm I can smell the turkey. I wish it was Christmas every day.
The voiceover is provided by Sam Neill: One in five children are living in poverty. We re on a mission to make Christmas happen - for every Auckland child. Auckland City Mission s 2005 Christmas Appeal focused on the reality that despite an ‘economic boom’ not everyone in New Zealand is doing well.
There are still thousands of New Zealanders struggling to provide for themselves and their families. In fact research shows that approximately one-in-three New Zealand children are living in poverty - thats almost 300,000 children. In addition, many Kiwi families are battling hard throughout the year to make ends meet.
Christmas makes it even harder for these families and individuals to survive. However there is something positive that the community can do to change this. Together the challenge is to bring Christmas to every Auckland child and demonstrate in the most practical of ways ‘Aucklanders helping Aucklanders’.
The finale for the Appeal each year is the Auckland City Mission Christmas Dinner in the Auckland Town Hall attended by 1,200 people who would otherwise be lonely on Christmas Day, or unable to afford a special meal. The meal includes a feast of turkey with all the trimmings, entertainment by top New Zealand performers and a visit from Santa. Everyone who attends goes home with a present.
300 volunteers assist with serving meals, preparing food, decorating the hall, and distributing presents. The Pavement campaign was developed pro bono at Publicis Mojo, Auckland, by creative director/copywriter Nick Worthington, copywriters Seymour Pope and Nigel Clark, art director Leighton Dyer, and agency producer Jodi Hari. The concept for the Pavement ad came from a short film, Street Dreams, directed by Si Ad in London, featuring Ashley Walters (Asher D from So Solid Crew).
Filming was directed by Simon Atkinson and Adam Townley (Si Ad) via Acadamy Films, London, with producers Lizzie Gower, Larra Kaufman and and William Grieve. The spot was shot in an old grain store in Auckland. Post production was done at Golden Square Post Production, London.
CAANZ (Communication Agencies Association New Zealand) gave Pavement a Bronze for unpaid PSA electronic. They host Auckland City Mission Pavement as a 6.
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