to customise his car s upholstery with its hide. Indian high-end car buyers may not go to such great lengths but they do have their quirks. While some insist on a particular shade of champagne, others are wont to pick up show models, no matter what the cost.
And the snootier the car, the quirkier some of Take BMW. Its M6 show car that was on wanted it right there, right then. The dealer tried to explain that it was a show car but the customer was persistent and in the end, the car was Bluetooth phones for the rear seat, night vision and voice control, adaptive drive and headlights, adjustable and ventilated seats, entertainment systems for the rear seat, hi-fi systems and specialised speakers are some of the common demands, says Kronschnabl.
retails for around Rs 74 lakh and BMW is targetting around 150 units this year, no one can grudge the customer his quirks. Ditto for rival luxe brand Mercedes According to a company official, its S-Class demands include the panoramic sunroof, multi-contour seats (which in lay terms means seats that image on to the car screen), bluetooth car mobiles for the front and rear, iPod carry on even if he s had a flat. Phew.
Of course, for those paying upwards of a crore, the customisation will be more specific. For instance, in models like the Maybach, the more persistent demands are for You can ask for these on the door panels, seats, consoles anywhere, says the Mercedes Benz official. The rest of the refrigerator, a fax machine, a laptop, DVD players, gaming consoles and Of course, none of this comes cheap.
The add-ons can cost from Rs 55,000 (for sun-protective glazing) to Rs 5 But then when it comes to luxury, quirky also spells costly.
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