Added Dennis Matsane, communications manager, Shell South Africa, Shell has always been in the business of finding innovative solutions to bring the energy that the world requires to develop and progress. We believe that this partnership with MTV base beautifully illustrates what we do by linking together the power of music and the energy of the African youth. Campaign tour The two brands have joined forces to develop the continent s music video industry and improve creative and technical skills among the continent s young music video directors and movie makers.
Designed to bring together the world s hottest and most critically acclaimed music video directors and artists with talented African music video directors throughout the continent, the campaign will tour South Africa, Gabon, Ghana, Kenya and Nigeria in October - December 2007. Starting in South Africa on 5 November, the first workshop date pairs veteran British video director Nick Quested - director of videos by Nas, Timbaland, Diddy, Brandy, TI, Eve, The Firm and KRS1, among others - and US R B diva Amerie with SA video directors and local musicians. Featuring high profile international contemporary musicians and artists, MTV Making the Video With Shell puts young African film makers and music video directors in direct contact with their peers from the international music scene, allowing them to gain new skills and insights while engaged in the creation of a state-of-the-art music video.
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