Now organizations are even being established by celebrities. In 2006, actor Don Cheadle founded the Enough project with human rights activist John Prendergast. "Celebrities are like major recruiters to the humanitarian cause," said Prendergast.
"They certainly increase the number of people and donors interested in the cause." "Celebrities have the ear and attention of the public," said Szarkowski. "They tend to command more attention than talking heads from our organization.