The company has signed a deal with Accedo Broadband, an aggregator and distributor of interactive TV applications and content for IPTV and broadband-connected consumer electronics devices (note: the company, which was founded by telecom and media entrepreneurs, Michael Lant and Fredrik Andersson, offers a range of applications, including game, quiz, puzzle, video art, karaoke, weather, communications and user-generated content apps; earlier this year, it signed a deal to provide its Funspot games package to UK incumbent telco BT's IPTV service, BT Vision), that will see a new, branded games service added to Inuk's Freewire IPTV service. The service, which will be based on Accedo's Funspot games platform, will initially offer a selection of games free of charge, and will begin offering premium games over the next few months. Offerings will include puzzles, quizzes, card games, board games and more.
Accedo will retain responsibility for managing the games, while Inuk will be responsible for customer billing and for the integration of the games into the Freewire platform. As IPTV begins to take full advantage of the scope it offers in terms of interactivity, the addition of casual gaming on our Freewire platform acts as a core differentiator, Inuk marketing director, Nick Ruczaj, said in a prepared statement. Understanding the need to create a compelling IPTV product on several levels, we saw the value in the Accedo application portfolio of delivering not only great content, but a gaming experience which is specifically designed around our viewers' needs.
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