Sony considers dropping the price on its console...
not
strategy for the PlayStation 3 in an effort to speed up sales in Japan and the US.
Sales assumptions change and the market is competitive. We are in the midst of refuting the president’s words.
“PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStatio 3's price,” said company spokeswoman Mami Imada in Tokyo.
sluggish sales of the PlayStation 3 in the Japan and North American market, as Although thanks to healthy sales of Bravia televisions, the division.
With the PlayStation 3 hardware still being sold at a even at its current price points, a change in pricing strategy appears to be financially difficult.
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