ALEX Zabotto-Bentley started out as a freelance stylist. At 25 he was discovered by Nancy Pilcher, the then editor of Australian Vogue, and was made the magazine's Men's Fashion Director.
Later he created his own fashion image development agency.
Zabotto-Bentley has worked as a stylist to the stars, including Kylie Minogue and Holly Valance, and in television. FashionAssassin was launched in 2003 and within just a few weeks it had dozens of stockists across the country.
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