Most of our clients are pretty tech savvy--after all, we ARE a tech PR agency. But there are still a lot of folks out there who don't understand blogs. And then there's the whole RSS thing.
There's a on the Contentious Weblog. But to get you started, think in terms of a typical syndicated newspaper cartoon strip, say, "Garfield."
- Garfield is the "blog", and
- Jim Davis is the "blogger,"
- who updates the blog with a new "post" (i.
e., cartoon) every day,
- which is distributed (or syndicated) by Universal Press Syndicate, the "RSS feed" or "webfeed."
The major difference, beside the obvious medium of communication (web vs.
print), is that (typically as of yet) no money changes hands when you blog. That may well change as the medium gets more sophisticated.
Posted at 3:53 PM by Todd. Thoughts and insights at the intersection of technology and public relations in the 21st century from the folks at Topaz Partners. You should read our .
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