Consumer culture reaches a new plateau with the introduction of "aisling" an anything-goes sport that incorporates martial arts, modern dance and the aesthetics of a costume party. The goal is to avoid the chorelike nature of supermarket shopping and turn it into a game. The prize for the first competition is $10,000.
As the would-be winners practice their techniques, customize their carts, dust off their motivational speeches and otherwise prepare for the big day, there's so much mugging for the cameras (and the judges) that you wonder if you're watching a feature-length put-on. Could Christopher Guest be anywhere in the vicinity? 84 minutes.
Directors Tamas Bojtor and Sybil Dessau are scheduled to attend the screening. Consumer culture reaches a new plateau with the introduction of "aisling" an anything-goes sport that incorporates martial arts, modern dance and the aesthetics of a costume party.
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