It's got great characters, great dialogue, and great stories," said Silver. Mattel will tap into the action, characters and storyline to bring the film to life across a broad number of their product lines. With Speed's Mach 5 leading the way, the leading die-cast vehicle brand, Hot Wheels, will feature a wide assortment of die-cast vehicles, race sets and track sets based on the film.
Tyco, the leading remote control vehicle brand, will put kids behind the wheel of the Mach 5 with R/C vehicles and racing sets. Radica, Mattel's newly acquired games and electronics division, will put the action in the hands of kids through products that let them take the wheel, literally. Additionally, a line of Mattel games and puzzles will capture the film's action through board games, puzzles and a special-edition UNO card game.
Speed Racer products are expected to begin arriving at retailers around the world beginning in late March 2008. On July 18, 2008, The Dark Knight, the second Batman film from director Christopher Nolan, arrives in theaters. Batman (Christian Bale) raises the stakes in his war on crime in Nolan's The Dark Knight.
With the help of Lieutenant Jim Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart), Batman sets out to dismantle the remaining criminal organizations that plague the city streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known to the terrified citizens of Gotham as The Joker (Heath Ledger). The Dark Knight producer, Charles Roven added: "Batman is an incredible franchise, and we are really excited about taking it to the next level with The Dark Knight.
Along with the Batmobile we are introducing a new vehicle, the Batpod, a new Batsuit and some classic characters in The Joker and Harvey Dent. We are confident that fans around the world will enjoy the increased action and the continuation of a great story and we hope they appreciate the integrity and respect we've shown for this iconic character." For their film-inspired product lines, Mattel will utilize the multiple elements introduced in The Dark Knight.
A new Batsuit, a new vehicle in the form of the Batpod and multiple key action scenes that set the stage for inspired play. Mattel's action figure line will feature Batman and the new Batsuit. Tyco R/C vehicles bring to life the speed and action of the Batmobile and the new Batpod.
An entire line of action play items will allow boys to role-play being The Dark Knight. Additionally, Mattel will release a line of games and puzzles that will capture the film action through board games, puzzles and a special-edition UNO card game. Products based on The Dark Knight are expected to begin arriving at retailers around the world beginning in early June 2008.
It's got great characters, great dialogue, and great stories," said Silver.
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