Shoptalk

Fight the frizz with John Frieda at Long Beach Help for those summer frizzies will arrive on the beach in Long Beach Saturday through Monday when the John Frieda Frizz-Ease Beat the Heat Tour sets up shop. Look for the cabana on the sand where Frieda experts will provide free styling consults and hand out free samples, while cabana boys will set up umbrellas and offer cold water. Style Barbie for the runway at FAO Schwartz Dressing your dolls just got a lot more exciting.

FAO Schwarz just opened "Styled by Me Barbie," a new space in its Manhattan flagship where little girls with fashionista aspirations can outfit a doll, then watch as she parades down a runway. Auditions for Sony Pictures walk-on role at Macys HUGO Fragrances is offering a scent-sational opportunity for budding actors. The company is hosting (along with GQ Magazine and Sony Pictures Classics) a screen test for a walk-on role in a Sony Pictures Classics film.

Wednesday at Macy's in Queens Center Mall, 90-01 Queens Boulevard, and at 5 p.m. Thursday at Macy's in Kings Plaza, 5400 Avenue U in Brooklyn.

Beauty and the beach at Bloomingdale's From today through July 1, Bloomingdale's at Roosevelt Field and Walt Whitman Mall will celebrate summer with a collective showing from Bobbi Brown, Chanel, Clarins, Clinique, Estee Lauder, Juicy Couture Fragrance, Lancome, Laura Mercier, Shiseido, Trish McEvoy and more. The experts will be doling out advice on safe sunning, bronzed skin and other beachy tips. All bathing beauties (including you) will receive a deluxe beach tote with any fragrance purchase of $75 or more.