Cause celeb
Jim Borowski  |  by women.timesonline.co.uk. All rights reserved. 17.07 | 15:14

Madonna in Malawi, again, visiting the Home of Hope orphanage; Scarlett poor. You could say the charity mission has now become an official part of So far, so saintly. But nothing in celebrity-world is straightforward.

When it comes to the famous, we are highly suspicious of their motives, which may be goodwill-ambassador stuff. Get me a Third World cause now rdquo;) to patronising. However well meaning, modern celebrities are required to behave impeccably in the field, or risk our sniping and ridicule.

This means not visiting refugee camps with just-blow-dried hair, and not insisting on having your food jetted in from Spago. But the big clue as to whether or not a celeb is bona fide, or just a Bono wannabe, is what they wear and how they wear it. celebrity faces, and not just because they can rsquo;t take hair, make-up and three kinds of therapist.

We read a lot into the wardrobe choices of our stars in the field ndash; more than their Oscar-night dresses, jogging outfits or even their post-break-up party frocks ndash; because there is no rule book, and so many ways that they can get it wrong. This is the ultimate test of their sensitivity and, arguably, the nearest we can get to finding out what sort Take Madonna. On her return trip to the Home of Hope orphanage in Malawi, she wore camouflage combats and heavy-duty lace-up boots.

Then, when she fancied a change, she knotted a kikoi (African sarong) over the trousers and swapped her plain T-shirt for one with a rock rsquo;n rsquo;roll logo. This is a good case in point, because her look appears to confirm several of our worst a) She thinks she is in a war zone. All celebrities fancy themselves in combat gear, especially the jungle-warfare look.

It rsquo;s MASH, it rsquo;s Hanoi Jane, it rsquo;s Martin Sheen in Apocalypse Now. Whatever Madonna was thinking, the military look is not appropriate in this context. Given the rumours of her ambitions to take over the orphanage, it seems ill advised to dress as if she is in b) She thinks she is down with the natives.

There is always the lurking for their materials and visual references. Wrapping yourself in a kikoi looks too much like she rsquo;s just issued the order, ldquo;Bag up any you can find in the village ndash; we can use them on the next tour for, like, drapes. rdquo; c) She thinks this is a rock rsquo;n rsquo;roll tour.

This is an especially big risk with musicians, who are inclined to see the world as one big stadium ( ldquo;Hello, Malawi rdquo;). You don rsquo;t want to look as if you think you rsquo;re cool when visiting a place where people have nothing: not only is it in bad taste, it So, the superstar in the charity zone is in a tricky position. They must blend in, but not actually adopt the local costume.

They should tone down their as if they are either seeking to have a glamorous, fun time or trying to be really, really ordinary. And, although you wouldn rsquo;t have thought it needed saying, when opening your own charity school, it is not appropriate to wear diamond earrings the size of conkers. In other words, humanitarian chic is a On the subject of minefields, there was, of course, one celebrity who knew exactly how to do humanitarian chic ndash; and in the prestylist era.

Ten years ago, Princess Diana was walking the landmine fields in Angola wearing a white shirt, khaki trousers and loafers. Her hair was done, but not too done; her jewellery and make-up were minimal. No sunglasses, the better to connect with the people on the ground.

No nail varnish or rings, the better to demonstrate she was prepared to get her hands dirty. This was her regular mission uniform (in Bosnia, the shirt was sometimes pink), and its purpose was to look understated and professional, but elegant, as the job representative. But you also need to look deserving of your role, and you want to appear sober and modest.

Cleavage is probably the number-one enemy of celebrity mercy-mission dressing, closely followed by sexy, in any sense mission celebrity of them all. Maybe it rsquo;s because she works a contemporary version of the Diana formula ndash; jeans, T-shirt, baseball cap. She always has her hair pulled back, and the glasses come off, unless she is on the way to the airport (which is often).

According to the UNHCR, for whom she is a goodwill ambassador: ldquo;We don rsquo;t have a dress code per se, but she wears what all the team wear, which is practical field clothing. We want them to be ambassadors when they come back, and not magnets for attention when they are in the field. rdquo; Makes it sound so easy, doesn rsquo;t it?

Read more on by women.timesonline.co.uk. All rights reserved.
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