SCARLETT MARK TWO: For her sequel as the face of another Louis Vuitton campaign, Scarlett Johansson played a role with which she s extremely familiar: movie star.
Evoking at turns Marilyn Monroe and Grace Kelly, Johansson displays voluptuous glamour in the color-drenched fall spots, slated to break in August fashion magazines.
In this one, she s much more recognizable, said Antoine Arnault, Vuitton s communications director, who allowed that the actress is not always immediately identifiable in the current spring ads in her role as the French-coquette-on-a-swing.
Nevertheless, Arnault dubbed the current campaign a success.
He noted that Vuitton creative director Marc Jacobs adores Johansson and based his fall-winter collection for the house around her character in Girl With a Pearl Earring, the 2003 feature film about a peasant girl who becomes the model for 17th-century Dutch artist Johannes Vermeer s most famous work.
The fall campaign, lensed by Vuitton regulars Mert Alas and Marcus Piggott, plays up the painterly colors of the ready-to-wear. It s probably one of the most beautiful campaigns Mert and Marcus have ever shot, Arnault said.
It s a very iconic campaign.
Arnault, son of LVMH Moët Hennessy Louis Vuitton chairman Bernard Arnault and a member of LVMH s board, said Johansson was at ease during the shoot, held in a studio in her hometown of Los Angeles in late March. In fact, during a lunch break, the photographers were so struck by the combination of light and Johansson that they snapped some impromptu black-and-white portraits that will be featured in a future issue of Pop magazine.
Jacobs, who had been undergoing rehabilitation treatment in Arizona, was not present at the shoot, but had given the impetus and direction for the campaign, in sync with a collection based on a rich, earthy palette and feminine glamour, Arnault noted.
Each image highlights Vuitton s leather goods — entry-priced totes one month, degradé or shearling monogram handbags the next — with Johansson reclining against a simple backdrop of curtains and divans.
Arnault declined to pinpoint budgets, but said investments would be higher for the crucial fall-winter selling season.
Analysts have estimated Vuitton spends more than $250 million annually on advertising, most of it print-driven.
A fan of outdoor advertising, Arnault said he would seek out premium, large-scale spaces. Vuitton also is keen to ramp up its online advertising presence, although Arnault lamented a lack of quality luxury portals.
This past weekend Hollywood migrated to the Coachella Valley music festival, which took place in Indio, California, and our Hollyscoop snoopers were there to get us the scoop.
Everyone from Paris Hilton, Mischa Barton, Kelly Osbourne, Kimberly Stewart, and Lindsay Lohan all made sure to stop by for the annual music festival. Unfortunately, there weren t any catfights, not even when Paris Hilton was spotted chatting with Lindsay Lohan s former boyfriend Harry Morton.
This wasn t the only time Paris hung out with Harry. Our Hollyscoop snoopers tell us exclusively that the pair hung out at the Armani after hours party at the GQ lounge at the Viceroy hotel. Paris even put on a dance show for a group of guys which included Harry, who sat back and watched.
Other star sightings at the festival included Cameron Diaz hanging out with her Angel Drew Barrymore, Tara Reid, Courtney Love and Jessica Alba with her beau Cash Warren, who were a little too affectionate for the cameras.
On the opening night one of the most anticipated acts was Amy Winehouse, who drew in the largest crowd. The tent wasn t large enough to accompany all the Winehouse fans.
This British star is definitely leaving her mark on America. There was also a lot of buzz surrounding the engagement ring she was sported.
Hollywood star Scarlett Johansson also took the stage performing with Jesus Mary Chain.
The most visual act was Bjork, who is still a fashion nightmare, but definitely knows how to move the crowd. Other great acts included British import Lily Allen, who closed the festival with a Smile .
Scarlett Johansson is hoping adult movie superstar Jenna Jameson can win her an Oscar.
The Lost In Translation star is said to be very keen on the role and is confident it could pave the way for Oscar glory.
A source said: She knows Jenna has had a colorful life, but she isn t prudish about it at all. She loved her book and thinks it would be a great film.
Scarlett believes it could earn her awards like Julianne Moore s Oscar nomination for her role in Boogie Nights .
Boogie Nights is a film based on the life of porn legend John Holmes. Jenna, 32, revealed her admiration for Scarlett last month.
She said: We re looking at Scarlett Johansson. She s my choice. I think she s beautiful.
Jenna, the star of such films as Jenna Loves Pain , I Love Lesbians 10 and Wicked Weapon , is currently in talks with producers and filming could begin next year.
Jenna s life has been marred by personal tragedies.
She lost her mother before her second birthday, and as a teenager was brutally gang raped.
Jenna went on to work as a stripper before becoming the world s most successful porn star.
Actress Scarlett Johansson is reportedly not averse to the idea of going under the surgeon’s knife, once her youthful looks start fading away with age.
Though the Lost In Translation star believes that beauty comes from within, she also doesn’t rule out the possibility of plastic surgery, if the need arises, as she finds no ‘fun’ in looking like an ‘old hag’.
“Oh I definitely believe in plastic surgery. I don’t want to be an old hag, there’s no fun in that. But I think if you’re comfortable with yourself then that’s sexy,” Contactmusic quoted the 21-year-old beauty, as saying.
“Maybe people think that I look sexy because I feel sexy,” she added.
Nelly Furtaro: Not looking too cute her dress is hideous. This is an understatement.
Beyonce: Not digging the entire look. Her legs look all nasty and beat up.
Christina Aguilera: Cute and so talented.
Hilary Duff: Cute dress, bad hair.
Shakira: I like Shakira but she is not at her best imo.
Vanessa Minnillo: Her boobs look weird in this dress.
Carrie Underwood: Cute but I don t love the dress.
Mandy Moore: I think her dress is matronly. Not flattering.
She looks great otherwise.
Christina Ricci: Totally my style. I love her dress and she looks adorable!
She could definitely stand to gain a few pounds.
Rihanna: Not loving the dress but overall she looks good.
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