Collective Wisdom dedicated to Marketing, Advertising and the Creative Process: October 2006
Dwayne Jenkings  |  by sclohonet.blogspot.com. All rights reserved. 17.07 | 10:15

Cowboys Guide to Life ne of the first books I read about sales was by Harvey Mackay. This is from his website where you can sign up for a regular newsletter like I did. Maybe Willie Nelson was wrong to sing, Mamas, don t let your babies grow up to be cowboys.

Years back, I wrote about Gene Autry s Cowboy Code, and the response it got made me wonder whether the cities would empty out because of the cowboy boom. Just recently, I came across the Cowboys Guide to Life, taken from a book by Texas Bix Bender, Don t Squat with Yer Spurs On! It s a little different from Autry s, but it hits home, whether you re home on the range, or home in the corner office suite.

Here are a few of my favorite lines from his book with my homespun comments. The list may seem simple, and frankly, it is. But it is so right on.

Follow these rules, and in the final roundup, you ll be one of the good guys: Don t squat with yer spurs on. Ouch! But it s even more painful to find that you ve self-destructed.

Why would you stab yourself in the back(side) on purpose? Aren t there enough sneaks in the office just looking for the opportunity? If you re going to sit down on the job, make sure you don t put a tack on your saddle.

Pay attention to your business and no one else will need to. The easiest way to eat crow is while it s still warm. The colder it gets, the harder it is to swaller.

What separates the cowhands from the rustlers is how they handle them. Take responsibility for your missteps and get it over with. No one looks kindly on passing the blame or ducking the issues.

Did I say it would be easy? Of course not. Just don t make the same mistake twice.

If you find yourself in a hole, the first thing to do is stop digging. If you find yourself going in the wrong direction, switch directions. Realize that taking a new tack is not conceding defeat; it s preventing a problem from getting out of control.

Take the bull by the horns. And don t be afraid to ask for help getting yourself out of a hole. Always drink upstream from the herd.

You know what happens downstream where the herd is. Why would you want to be part of that? Whether it s office gossip or nasty politics or whatever the group mentality may be, take the high road.

Rise above the fray and do the best job you can. How others behave is up to them, but only you dictate your deportment. If you re ridin ahead of the herd, take a look back every now and then to make sure it s still there with ya.

There s a big difference between real leadership and thinking you re in charge. I d go one step further and advise you to take not only a look, but also a listen, and make sure you re still connecting. Lettin the cat outta the bag is a whole lot easier than puttin it back.

Oh, that we could take back some of those thoughtless remarks and arrogant statements. What were we thinking? The spoken word has been responsible for the demise of many careers.

That s a shame, because while you may not have control over what goes through your mind, you do have control over what comes out of your mouth. Remember, your opinion isn t always necessary or important. It s not bad to be the strong silent type.

And never, ever, miss a good chance to shut up. This is more than a continuation of point 6. Every discussion needs an ending.

Every issue does not need another opinion. Speak up when it s important, and shut up when it isn t. What you don t say is often as important as what you do say.

Sometimes it s better to leave them guessing about what you re thinking rather than to confirm that you re not really thinking at all. Mackay s Moral: My favorite from Texas Bix Bender Good judgment comes from experience, and a lot of that comes from bad judgment.

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Keywords: Cowboys Guide, Spurs On, Texas Bix, Bix Bender, Yer Spurs On, Yer Spurs, Texas Bix Bender
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